I've been reading up on ways to market my website, using the latest technologies. Of the different marketing books I came across, I read two of them - viz. PR 2.0 and "How to Say It: Marketing with New Media"
The PR 2.0 book, unfortunately read more like a giant advertorial. It looked like it had its own agenda of marketing companies and products behind it. IAnyway, I pursued through the book, and finally did come out with a few good insights.
Some of the information that sank deep within included:
- use twitter, blogs and bookmarking to increase awareness of your site
- keep yo0urself updated on the latest goings on in your world - use rss feedes to get you the info you need. Keep consuming all the information you can.
- there are ways of getting closer to journalists and using them for marketing - even in today's web 2.0 scenario.
The second book though: How to Say it: Marketing with New Media; was a much better read. I found the tips and tricks in this book very handy for helping in marketing your website. I recommend this book for its well organized content - and great insights from belting out great blogs, podcasts and e-zines; and also info on how to get people signed up for them.
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